Three years ago, ChatGPT's launch sparked a wave of excitement that swept through corporate boardrooms. Executives marveled at the AI tool's potential while simultaneously wrestling with questions about practical application, return on investment, and workforce implications. Fast forward to today, and the picture has transformed dramatically. According to Wharton's latest research tracking enterprise Generative AI (GenAI) adoption, we're witnessing not just incremental progress but a fundamental shift in how businesses integrate artificial intelligence into their core operations. The numbers tell a compelling story of maturation and desired business outcomes. Daily GenAI usage among enterprise decision-makers has surged to 46 percent — that's a 17-percentage-point leap year-over-year — while 82 percent now engage with these tools at least weekly. This isn't casual experimentation; this is mainstream adoption. What began as fascinated tinkering has evolved into ...
Digital Business Transformation Journal