Business Technology Roundtable

The generative AI (GenAI) wave that began with ChatGPT's arrival in late 2022 has already started to feel like yesterday's story. A recent TBR research report on the Applied-AI and GenAI market landscape makes one thing clear: the industry is pivoting fast, and the companies that fail to adapt to agentic AI will find themselves playing catch-up in a market that rewards those who move decisively. For the uninitiated, agentic AI refers to systems that don't just respond to prompts but actively plan, execute, and iterate across complex multi-step workflows with minimal human intervention. This is no longer a futurist talking point. It is reshaping how enterprises think about automation, how IT service firms price their work, and how hyperscalers compete for the next trillion dollars in technology spending. A Market Growing at Breakneck Speed The numbers alone make a compelling case for attention. TBR estimates that combined AI and GenAI revenue across major hyperscalers, inclu...

Has your organization prepared to compete in a world where Artificial Intelligence (AI) isn't just an IT tool, but the new operating system for digital transformation? Based on the findings from a Menlo Ventures market study, it's now clear that Generative AI (GenAI) has moved beyond the realm of experimentation and firmly established itself as a mission-critical imperative for enterprises across industries. The transformative power of this rapidly emerging technology is reshaping digital business strategies, enterprise workflows, and entire sectors at an unprecedented pace. The Numbers Tell a Compelling Story The surge in AI spending is nothing short of remarkable. In 2024, enterprise AI investments skyrocketed to $13.8 billion, a staggering sixfold increase from the $2.3 billion spent in 2023. This dramatic uptick in investment signals a definitive shift from pilot programs to full-scale implementation, with GenAI tools becoming deeply embedded in core business operations. T...

Some people are never satisfied. These fearless agents of change are everywhere. They're informed, confident and willing to experiment. They seek out the best business technology solution for the job at hand. They act on instinct. Yes, you could say that they're driven. However, they're also at risk of being labeled as "rogue employees" because they ordered a software-as-a-service (SaaS) offering and perhaps expensed it without prior approval. Sometimes they're the champion of progressive projects that are referred to as Shadow IT -- intentionally bypassing their company's formal evaluation and procurement process. How can this happen? Is it just because their activities are tolerated, or are they being encouraged? If so, by whom? Why would any business leader applaud a team member that breaks the rules? Maybe, the simple answer is that staying within the confines of the status-quo won't enable a top-performer to fully apply their talent, achieving...