The ongoing convergence of digital and physical commerce has become a driving force in the success of today's leading B2B and B2C companies. Savvy senior executives are utilizing channel agnostic business technologies that enable them to give customers what they want -- an exceptional, integrated buying experience. The digital commerce applications market will grow at an 18.8 percent compound annual growth rate (CAGR) to $4.1 billion through 2017, according to the latest global market study by International Data Corporation (IDC). Although there are multiple scenarios that could unfold, IDC believes the market will exhibit strong growth over the next five years -- as digital commerce apps are one of the fastest growing segments in the overall enterprise applications software market. "New commerce offerings and vendors are launched continually, with retail being only one part of the story as organizations across every industry look to add commerce solutions to their produ...
Digital Business Transformation Journal