Business Technology Roundtable

The demand for substantive customer feedback -- and engaging all constituents into the feedback process -- drives the need for businesses to innovate and also manage innovation in a new way. Results from a recent market study show that this inherent need is also creating the opportunity for social technologies to help support and add value to the commercial innovation process. The fourth annual "Social Business Survey" from International Data Corporation ( IDC ) revealed a significant departure from previous years -- in terms of focus and use cases for social business technology. With the maturing of social media tools within the enterprise -- and their adoption as an engagement channel -- use cases have grown into some broad categories, such as customer experience, sales enablement, digital commerce, enterprise social network (ESN), innovation management, and socialytics. IDC says that as users request solutions to extend outside the firewall, the 2012 survey demons...

Cisco announced the results of a survey exploring the security implications of social networking and the use of personal devices in the enterprise. Perhaps the most telling finding was that employees continue to work around restrictive corporate IT security policies. Why do businesspeople, including senior corporate executives, continue to bypass their own IT organizations? Typically, the most common complaint is a lack of agility -- an inability to meet the business technology needs of internal stakeholders in a timely manner. Another significant finding: 71 percent of the survey respondents said that overly strict security policies have a negative impact on hiring and retaining talented employees under age 30. Conducted on behalf of Cisco by InsightExpress, the survey polled 500 IT security professionals across the United States, Germany, Japan, China and India. The results illustrate that the consumer influence on enterprise IT is growing and that more employees are bringing persona...

Examining the ever-changing landscape of online collaboration, and assessing the growth of social networks, Cisco announced findings from a recent market study about end-user collaboration applications and individual preferences within the workplace. Within the group of respondents using social networking for work, fifty-nine percent say that their usage of social media applications has increased over the past year. The study also found the most frequently used application for collaborating with others is email (91 percent). However, what people want from their email application is changing -- the findings highlight the potential for email service evolution. The market study, conducted by Harris Research, surveyed more than 1,000 end-users from across the United States and found that email is the preferred collaboration application at work for a variety of reasons. Navigating within the Comfort Zone Respondents like the fact that email provides an easily-accessible record of communicat...