Business Technology Roundtable

The generative AI (GenAI) wave that began with ChatGPT's arrival in late 2022 has already started to feel like yesterday's story. A recent TBR research report on the Applied-AI and GenAI market landscape makes one thing clear: the industry is pivoting fast, and the companies that fail to adapt to agentic AI will find themselves playing catch-up in a market that rewards those who move decisively. For the uninitiated, agentic AI refers to systems that don't just respond to prompts but actively plan, execute, and iterate across complex multi-step workflows with minimal human intervention. This is no longer a futurist talking point. It is reshaping how enterprises think about automation, how IT service firms price their work, and how hyperscalers compete for the next trillion dollars in technology spending. A Market Growing at Breakneck Speed The numbers alone make a compelling case for attention. TBR estimates that combined AI and GenAI revenue across major hyperscalers, inclu...

The global transition toward artificial intelligence (AI) has reached a critical juncture, marking a fundamental move from theoretical exploration to the large-scale implementation of Applied AI Initiatives . Applied artificial intelligence refers specifically to the practical deployment of AI technologies and methodologies to resolve discrete real-world challenges and generate measurable organizational value.  Unlike theoretical AI research, which prioritizes the advancement of fundamental science and the exploration of hypothetical machine intelligence, Applied-AI is strictly purpose-driven and practical implementation-oriented. Success in this domain is no longer measured by academic citations or AI lab breakthroughs, but by business impact, operational efficiency, and tangible societal outcomes. Between 2023 and 2025, Applied-AI consistently maintained the highest innovation scores among emerging technologies and ranked in the top five for global investment activity. As the ind...

This report is the first in a series of research-based editorials that profile the leading artificial intelligence "AI Stack" advantages, from the large enterprise senior executive perspective. Your Strategic Advantage in The AI Era The enterprise AI market is not just growing; it's exploding, with projections reaching hundreds of billions of dollars by 2030. For large enterprises, the strategic implementation of Applied-AI is no longer optional — it is the new frontier for long-term competitive advantage. The core challenge has shifted from AI experimentation to deploying scalable solutions that deliver tangible business outcomes, such as significant cost savings, new revenue streams, and superior customer experiences. However, hurdles like data silos, talent shortages, and proving value are significant. This advisory guidance makes the case for a strategic Applied-AI Initiative built on the Google AI stack. Google Cloud has established itself as a "Full-Stack Inno...

The telecommunications sector is at a pivotal intersection of technological evolution and digital transformation. What was once primarily focused on connectivity infrastructure has now emerged as a critical enabler and adopter of artificial intelligence (AI). As telcos serve billions of customers worldwide, their embrace of AI represents not merely an operational upgrade but a fundamental reimagining of how communication networks are built, managed, and monetized. From Pilots to Production: AI Goes Mainstream The most striking revelation from NVIDIA's "2025 State of AI in Telecommunications" survey is the velocity of adoption. Nearly all telecom companies are now actively engaged with AI, either deploying it in production or rigorously assessing its potential to create value. This represents a significant leap from just two years ago. More importantly, the industry has crossed the chasm from experimentation to implementation, with 49 percent of respondents actively using ...

Across the globe, increased Internet use will fuel new growth in the Global Networked Economy . Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps). Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, will drive accelerated enterprise investment in business technology-based innovations.  Executive Summaries for Digital Transformation Fifth-generation (5G) wireless communications will support more than 10 percent of the world’s mobile connections by 2023, according to the latest Cisco Annual Internet Report. The average 5G speed will be 575 megabits per second or 13 times faster than the average mobile connection. With advanced performance capabilities, 5G will deliver more dynamic m...

In many organizations today, Information Technology (IT) is more than a utility, it has become an essential platform for their ongoing business development. Therefore, they crave a superior IT experience for their employees and other key stakeholders. For most, cloud computing is a fundamental ingredient of the digital transformation agenda. The common commercial use cases for public cloud services have already been exploited by many organizations. Front-office applications -- such as customer relationship management, online commerce, and numerous consumer-facing apps -- constitute the bulk of the workloads that reside on cloud service provider shared infrastructure. These initial use cases have validated the proven benefits of cloud computing architectures that are appealing to software developers -- including speed of deployment, dynamic resource acquisition, application elasticity, and service reuse across workloads. Leveraging the inherent benefits of cloud service offerings,...

Some mainstream IT buyers might think that most cloud infrastructure vendors and service providers are essentially alike. But there are key differences. Besides, given the body of market research to the contrary, there’s clearly no such thing as a "one-size-fits-all" cloud solution. Furthermore, if you believe that a hybrid cloud should support an IT agenda to transform a business, then a viable solution must consider the preexisting systems of record within the enterprise. That’s why forward-thinking CIOs often seek information and guidance on two fronts. First, they want to know how to extract costs from their legacy IT investments. Second, they desire to use that assessment exercise to free-up budget and fund innovation via a DevOps model that would streamline new cloud-native technology deployments. That’s why pragmatic CIOs understand the reality of a coexistence environment, where current on-premises IT systems must be an integral part of the total digital transf...

The world of business is changing. Disruptive shifts in power are forcing everyone to question the established status quo. In particular, savvy chief executives are tasking IT organizations to help create compelling customer experiences, support new business models and adopt agile operational processes. That's why the vast majority of IT and business leaders are joining forces on the organizations’ most pressing commercial needs and wants. They seek an open and flexible business technology foundation that's an enabler, rather than an inhibitor, to meaningful and substantive workflow progress. Forward-thinking executives believe cloud services can empower them to achieve their strategic business outcomes. Moreover, they want their whole leadership team to collaborate across the business, developing a comprehensive IT strategy that utilizes existing infrastructure investments and the elasticity of cloud services. Innovation: Opportunities vs Challenges Meanwhile, CIOs are...

More CEOs are setting bold IT innovation goals for their company. Meanwhile, CIOs are tasked to quickly build the required business technology infrastructure. What’s the primary motivation? The growing expectation that all leading organizations will achieve their key strategic business objectives via superior IT-enabled advancements. In fact, a recent study found that 55 percent of survey respondents said their environment will be changed ‘significantly’ -- 20 percent actually said it will be ‘completely transformed.’ Such major transformations can lead to significant competitive advantages, as long as the IT goals are clearly articulated, according to the findings from a Harvard Business Review (HBR) market study and associated report that was sponsored by Red Hat, Inc. The apparent benefits extend beyond the traditional commercial enterprise. For example, a $650 million innovation project at a large State Government agency is returning $4.7 billion in additional tax revenue – tha...

Here's the challenge. Your CEO won't accept anything less than a world-class IT infrastructure that meets the expectations of his most informed Line-of-Business leaders. If you're the CIO and you don't want to rely upon public cloud service providers, then are you ready to deliver the caliber of IT services that they can provision? Take a moment. Consider the implications. Ponder the impact of your actions. All the leading public cloud services providers routinely design and assemble their own data center infrastructure components, due to their extreme needs for scale and cost control. Regardless of the cloud services company, a common element among all these devices is a requirement to run an open-source operating system, such as Linux, and various other purpose-built open-source software components. Gartner, Inc. refers to this trend as the Web-scale IT phenomena. Why You Need to Adopt Web-scale IT Practices What is Web-scale IT? It's all of the things ha...