The generative AI (GenAI) wave that began with ChatGPT's arrival in late 2022 has already started to feel like yesterday's story. A recent TBR research report on the Applied-AI and GenAI market landscape makes one thing clear: the industry is pivoting fast, and the companies that fail to adapt to agentic AI will find themselves playing catch-up in a market that rewards those who move decisively. For the uninitiated, agentic AI refers to systems that don't just respond to prompts but actively plan, execute, and iterate across complex multi-step workflows with minimal human intervention. This is no longer a futurist talking point. It is reshaping how enterprises think about automation, how IT service firms price their work, and how hyperscalers compete for the next trillion dollars in technology spending. A Market Growing at Breakneck Speed The numbers alone make a compelling case for attention. TBR estimates that combined AI and GenAI revenue across major hyperscalers, inclu...
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