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Value-Added Benefits of Video Collaboration

You may recall, we've reported on the compelling cost savings associated with TelePresence service usage. It's proven to be a key motivator for increasing adoption. That said, a new market study has uncovered value-added benefits -- such as building trust, improving group collaboration, and increasing competitive advantage.

Cisco unveiled the findings of a global study of perceptions of video collaboration technologies in the workplace. The research, conducted by Ipsos Mori, polled an international sample of workers from across 12 countries and found that the benefits of TelePresence and video conferencing are extending well beyond the highly touted benefits of cost and travel reduction.

Among the key findings, 90 percent of respondents believe video collaboration saves them at least two hours of valuable work time a week. One-third of respondents who frequently use video collaboration solutions estimate they save close to one full day -- seven hours or more -- per week.

That adds up to more than two months of time a single employee can gain back over the course of a year.

The Ipsos Mori market study highlights include:

  • Although both users and nonusers recognize the value of video collaboration technologies (76 vs. 60 percent, respectively), workers who frequently use the technology overwhelmingly value some of the qualitative benefits more than nonusers; for example, increasing competitive advantage (73 percent of frequent users vs. 42 percent of nonusers), bringing people closer together (71 percent of frequent users vs. 40 percent of nonusers), and improving work-life balance (70 percent of frequent users vs. 37 percent of nonusers).
  • All respondents, including users and nonusers, agree that video collaboration enhances the communication experience when they are working from home (68 percent), helps maintain operations if work is disrupted (67 percent), improves group collaboration (67 percent), reduces confusion (67 percent), and projects a forward-looking view of an organization (64 percent).
  • Globally, the highest percentage of workers who believe they can experience time savings of seven hours or more per week is China (46 percent). 20 percent of Russian workers report they are able to save more than seven hours per week through the use of video collaboration and telepresence.
  • More than half (56 percent) of the respondents in China use video collaboration technology, more than double the respondents of any other country.
  • More than two-thirds (68 percent) of all respondents perceive environmental benefits to using video collaboration technology, either through enhancing environmental responsibility or as a benefit of reduced travel. Across all 12 markets, at least half of the workers see some environmental benefit.
  • One-third of those polled who are not currently using video collaboration solutions say they would be likely to do so if it were available to them. The percentage of workers who have the technology available but do not currently use it is much higher in France (54 percent) than other markets, such as the United States. (21 percent), Sweden (13 percent), Germany (13 percent) and Spain (13 percent).