What does today's retail banking customer expect from a financial institution, and how can business technology be applied to enhance the overall experience. The latest results from the Cisco Customer Experience Report focused on the retail banking sector. The global report examined consumers' desire for a banking experience that is more personalized to help simplify the management of their finances over multiple channels -- including online, mobile phones, telephones, video conferencing and bank branches. It also examined views about the privacy of their personal information and the value of financial management tools used in their daily lives. Consumers globally identified the most important attributes when interacting with their financial institution or financial advisor as: availability (63%), competence (65%), and efficiency (68%). Survey respondents indicated a willingness to exchange more details about their financial habits and having banks be more active advisors...
The Digital Business Transformation Journal